Most companies today have a marketing department that works on branding their products. When branding is done right, it can call attention to your product. With more than 96% of consumers shopping online, it’s no surprise that companies are investing in branded packaging. The packaging that arrives at their doorstep can help to keep a brand in the consumer’s mind.
Over the last 20 years or so, large companies like Amazon have further promoted their brand with custom printed boxes and tapes. Who doesn’t recognize the famous “smile” on a corrugated box and immediately think of Amazon?
Yet, large fortune 500 companies are not the only ones that can afford to customize their packaging. Due to the advances in printing, small businesses have also been taking advantage and strengthening their brand. More and more businesses are printing on their shipping materials with minimal cost.
If your company ships products, branding your water activated tape or corrugated boxes might be something to consider. Both the cost and order minimums are within reach for small or mid-size companies.
At Murphy Packaging, we have worked with many companies on custom printed corrugated, tape, and polyethylene. Want to have your company stand out? We welcome the opportunity to quote on your printed packaging.