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Packaging Sustainability

Thursday, March 7, 2019

Over the last decade, there has been an increased focus on sustainability and reducing the footprint we leave. Packaging is no different. Large corporations like Walmart and Amazon have pushed their suppliers to take a closer look at their packaging.

In 2006, Walmart began the trend for large corporations by developing a packaging scorecard. This scorecard allowed suppliers to evaluate their current packaging design,  focusing on the “7 R’s of Packaging”:

  • Remove

  • Reduce

  • Reuse

  • Recycle

  • Renew

  • Revenue

  • Read

Walmart’s goal with was a 5% packaging reduction by 2013. Competitors such as Safeway, P&G and Marks & Spencer have followed in Walmart’s footsteps recently.

The most recent company to make the news in packaging redesign initiatives is e-commerce giant, Amazon. In the fall of 2018, Amazon announced its Frustration-Free Packaging (FFP) program which has a deadline to take effect by August 1, 2019. The company will begin with the following segments:

  • Durable goods like toys, electronics, home items

  • Consumables like diapers, cleaning products

  • Soft Goods like shoes, luggage

This program calls for suppliers to look at their packaging closely to:

  1. Differentiate and optimize the customer’s experience.

  2. Minimize the environmental impact of packaging.

  3. Create packaging at the lowest delivered cost.

Programs like these push suppliers to re-imagine their packaging the way we at Murphy Packaging have been re-imagining for our customers for over 40 years.  Through detailed analysis, questioning why a certain packaging product is being used, and researching other design options, we have saved our customers significant dollars and minimized waste. For a free design consultation, please contact our packaging experts at (847) 549-1400.